|Pogonia ophioglossoides, the Rose Pogonia|
First, it attracts the bumblebees with pseudopollen (those yellow hairs that look like pollen) on a convenient landing pad. Then when the bumblebee finds no reward, it pokes its head under that pinkish column where any pollen sprinkled on its back at previous pogonias will come in contact with the stigma.
Obviously, lots of bees get plastered as evidenced by the photo below.
The Rose Pogonia, a glittering jewel of the bog plants, growing thick in a Pennsylvania bog.
I hope lots of bumblebees get fooled again this year.